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Ashley & Co

Branding

Retail

Branding an icon, 20 years on

We shaped the brand identity and art direction for a modern-day scent company, then designed and built the website. Editorial, tactile and unmistakably theirs.

CLIENT

Ashley & Co

OUR ROLE

Brand identity, art direction, web design and build

ENGAGEMENT

Team track record

LIVE AT

ashleyandco.co

THE WORK

A modern-day scent company, twenty years in and ready to be seen differently. We shaped the identity and art direction, then designed and built the site around it: editorial, tactile, unmistakably theirs.

3

Workstreams delivered

20

yr

Brand repositioned

WHAT WE DID

Brand identity and visual system

Art direction and photography direction

Website design and build

Rollout guidelines

Tell us what you’re building

Book a 30-minute growth session. We’ll look at where you are, tell you honestly what we’d do first, and you can decide from there.

Tell us what you’re building

Book a 30-minute growth session. We’ll look at where you are, tell you honestly what we’d do first, and you can decide from there.

Digital product and growth studio. Websites, apps, AI workflows, paid media and brand, built to convert.

IG

LI

Be

JORDAN

Swefiyeh, Amman

+962 78 116 9713

AUSTRALIA

Melbourne, Victoria

hello@novacreativelabs.com

QATAR

Doha

hello@novacreativelabs.com

© 2026 Nova Creative Labs. All rights reserved.

Amman · Melbourne · Doha

Digital product and growth studio. Websites, apps, AI workflows, paid media and brand, built to convert.

IG

LI

Be

JORDAN

Swefiyeh, Amman

+962 78 116 9713

AUSTRALIA

Melbourne, Victoria

hello@novacreativelabs.com

QATAR

Doha

hello@novacreativelabs.com

© 2026 Nova Creative Labs. All rights reserved.

Amman · Melbourne · Doha

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